The Jimmy Choo brand was founded in 1996 by Chinese-Malaysian fashion designer Jimmy Choo and Tamara Mellon, accessories editor of British Vogue magazine. The customers at that time were mainly celebrities from all over the world, including the late British Princess Diana. Because of its popularity among celebrities, the brand's business has developed rapidly. Jimmy Choo has developed into a very distinguished fashion lifestyle brand. The women's footwear series remains the brand's core product, in addition to handbags, small leather goods, scarves, sunglasses, glasses, belts, perfumes and men's shoes.