In 1913, Prada opened its first boutique in the center of Milan, Italy. The fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases designed by founder Mario Prada were favored and sought after by the royal family and the upper class. Today, this still popular boutique still has a high reputation and reputation among the Italian upper class, and the value embodied in Prada products has always been regarded as an extraordinary enjoyment in daily life.