New Balance was founded in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States. It has become a brand favored by many successful entrepreneurs and political leaders. It is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries. Since New Balance was founded in Boston, USA in 1906, it has adhered to the spirit of manufacturing excellent products and continued to make progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and the spirit of teamwork, with the goal of becoming the world leader in high-tech, high-quality sports and leisure products.