Founded by Rudolf Dassler in 1948, Puma became infamous for dressing the Olympics and the world's top athletes. The iconic sneaker brand gained traction from its humble roots after spike-wearing runner Jesse Owens won four gold medals at the Berlin Olympics. The brand has been working on refining its signature style in recent years, working with fashion brands from Jil Sander to BAPE. - Two different laces allow for different looks, one for athleisure and the other for a more elegant look - Leather upper - Marine (fish skin) inspired leather stripes.