In the 1970s, jogging became a national sport, and the demand for running shoes also changed from "have" to "good". Although the designs at the time were a bit plain by today's standards, this decade was a critical decade for running shoes to establish themselves. Carrying forward the innovative spirit of the 1970s, the 327 boldly reinvents classic design elements with a new, avant-garde look. The time-honored wedge-shaped silhouette is now more angular, with an asymmetrical enlarged "N" logo and an off-road particle outsole that extends from the toe to the heel. The 327 undoubtedly gives traditional jogging shoes a completely different look.