Don’t do it for the sake of doing it, don’t do it for the sake of being new. Refuse to waste creativity so that every inspiration can be traced. We carefully study the styles, weights, colors, wearers and wearing occasions of previous generations of sneakers. We start with actual wear and insights, then proceed to design and manufacturing, and finally conduct testing. If the result is not satisfactory, overturn it and start over again until you achieve a satisfactory result. We firmly believe that only by continuous improvement can we achieve real breakthroughs. In order to create this NikeCraft General Purpose Shoe, we conducted in-depth research on the movement patterns of the human body in contact with the ground, analyzed and disassembled classic shoes, retained the practical design, while adding new elements, and strived to create a durable and high-quality sneaker. “What matters is not what you do, but how you do it.”