Italian brand Prada was founded in Milan in 1913. It provides men's and women's ready-to-wear, leather goods, shoes, eyewear and perfume, as well as tailor-made services. Miuccia Prada's unique talent lies in the relentless pursuit of new ideas, combining intellectual curiosity and cultural interest, thus blazing a trail. She can not only predict fashion trends, but also guide them. In 1919, the Prada brand was designated as the official supplier of Italy (Italian Royal Household), and was therefore granted the right to use the Sevo family's coat of arms and knotted rope marks, which became an integral element of the Prada brand logo.