Since its establishment, eccentricity, unbridled imagination, and wild drama have almost become synonymous with Alexander McQueen. Fragility and strength, tradition and modernity, rigor and change have been vividly interpreted by brand designers. The brand's current creative director, Sarah Burton, not only inherits the style of the late designer Alexander McQueen, but also injects new creativity and vitality into it. Iconic gorgeous dresses, skull scarves and studded pieces are not to be missed! In order to reduce environmental pollution, the Alexander McQueen brand will no longer provide dust bag packaging for footwear products starting from July 2019.