PRADA is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. Miuccia Prada's unique talent lies in her relentless pursuit of new ideas, blending intellectual curiosity and cultural interest to create a pioneering path. She is not only able to predict fashion trends, but also lead them. Prada provides men's and women's ready-to-wear, leather goods, shoes, glasses and perfumes, as well as tailor-made services.